As automobiles have evolved, so too have the color choices available to consumers. What used to be a basic palette that could be counted on two hands has since evolved, moving from hands, to abacus, to today’s vast range of car colors, a number whose numerical approximation requires a supercomputer. Hyundai Motor Company, one of the world’s most popular automakers, offers Hyundai shoppers in Parkville, MD and Owings Mills, MD a huge range of choices, some of which are exclusive to certain models.
Say you’ve visited Heritage Hyundai Towson and are leaning towards a Hyundai Elantra near Baltimore, MD. Your color choices range from standard colors like beige, black, gray, and red to exotic colors (in both name and vibrancy) like Electric Blue, Shale Gray, Lakeside Blue, and Phantom Black. The point is to offer a color range broad enough to satisfy a variety of tastes and personalities.
When talking about the psychology of color, there are almost as many opinions as there are colors themselves. Such is the way of a subjective field like psychology. For example, Lora Shinn at Bankrate.com spoke with several marketing experts, professors, and psychologists about car color choice. Here’s a summary of her findings:
White: suggests a penchant for taste and elegance
Black: implies a classic, sophisticated approach to life. Also, black is a popular choice for people who enjoy being in charge.
Gray: car buyers choosing gray tend to fly under the radar. They’re also mature and dignified.
Red: lovers of red are usually type-A personalities who dig attention. Action, power, and status are buzzwords.
As one of the longest-tenured Hyundai dealers serving Baltimore, MD, we’ve sold thousands of automobiles in hundreds of colors. Stop in for a test drive today and pick our brains regarding which car color might suit you best!
