It began with a commitment to quality. Quality of product. And quality of ownership. With the most recent example being the Hyundai Genesis Sedan, last year's North American Car of the Year, the next groundbreaking iteration is set to arrive in the Hyundai Equus. Discover for yourself what luxury now is. Discover Equus.

Experience the finer touches.When a car company spouts nomenclature along the lines of "flagship" and "premium luxury sedan." you expect a certain level of refinement and coddling of the senses. Of course, the Equus offers all of that and more. Yet, notably, it's the way it approaches luxury in a thoughtful, smarter manner that serves notice that it is much more than a purposeful stance and a pleasing collection of lines and materials.

• • Super-fine Alcantara® suede on the headliner, sun visors, and pillar trim add that extra touch of luxury.
• • A heated premium wood and leather-wrapped steering wheel keeps you warm, while thermoelectric technology in the front seats control heating, cooling and humidity.
• • Exclusive to the 4-passenger model, the right rear seat offers a first-class cabin experience with massage, heat or cooled relaxation therapy, power- adjustable leg support and head restraints, and a rear DVD entertainment system.

Revel in effortless motivation.Performance stats can be a cruel tease. They provide a source for hand comparisons, yet they rarely reveal the true nature of the entire driving experience. For instance, while the Equus more than holds its own with horsepower than the Lexus LS460, Mercedes S550 and Audi A8, there's so much more to consider. Like how an award-winning 385-hp V8 engine, mated to a refined 6-speed ZF® transmission, creates a powerful rear-wheel drive vehicle with excellent fuel economy.

Highest Ranked Vehicle Appeal – J.D. Power and AssociatesThe Hyundai Equus leads all models in the Large Premium Car segment in the J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM . The study is based on feedback from more than 73,000 new-vehicle owners and lessees after 90 days of ownership.

Find smarter control.Nowadays, it’s getting harder to tell what is car and what is computer. And as one would expect, Equus offers a full complement, and then some, of entertainment, connectivity and driving experience technology. The Equus Driver Information System (DIS) places everything you need to know right at your fingertips, for an uncomplicated and satisfying driving experience.

Home theater hits the road. 17 speakers, 608 watts and 7.1 discrete surround sound from Lexicon® create an aural experience that rivals the best home theaters. Whatever you desire, the Hyundai Equus can accommodate it. XM® Satellite Radio, HD Radio™, CDs, DXDs and iPod® MP3s are no problem.

High-definition navigation. A hard drive-based navigation system provides full maps, XM NavTraffic® and over 5 million points of interest on the 8-inch full VGA screen.

Looking back. Visibility is the key to staying safe. And the rearview camera of the 2012 Hyundai Equus helps you back up safely by showing you what is below eye level behind you from selectable vantage points. For added safety and convenience, on-screen parking guides rotate with the turn of the steering wheel.